State of the Heart Care has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Occurring this year on November 28, #GivingTuesday is held annually on the Tuesday after Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday to kick off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.
State of the Heart Care decided to join the movement as a way to introduce the online giving tool Giving Fuel, which makes it easy for donors to contribute to the non-profit organization via phone, computer, or tablet.
“We are so excited to join this movement,” Coordinator Sara Joseph said. “We have so many wonderful donors every year, but most of our donations come through the mail. We are using Giving Tuesday as a way to show donors how easy it is to donate via the internet. This is our first live fundraiser, and I’m really looking forward to being able to see the donations come through in real time. I encourage anyone to donate anything big or small- my five year old has already pledged a dollar to the cause, and that dollar means more to our organization than he could ever know.”
92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2016, the fifth year of #GivingTuesday, millions of people in 98 countries came together to give back and support the causes they believe in. Over $177 million was raised online to benefit a tremendously broad range of organizations, and much more was given in volunteer hours, donations of food and clothing, and acts of kindness.
“We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our sixth year of #GivingTuesday, we are encouraged by the early response from partner’s eager to continue making an impact in this global conversation.”
Those who are interested in joining State of the Heart Care’s #GivingTuesday initiative can be on the look out for more posts from State of the Heart over the upcoming weeks, with the Giving Tuesday webpage going live on November 28. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTues and the #GivingTuesday hashtag on social media.